Episode 27

full
Published on:

9th Dec 2024

'Video podcast studio' or just a marketing agency?

Are marketing agencies jumping on the video podcasting trend for the right reasons, or is it just opportunism?

Podknows associate producer Amelia Knight talks us around this question, highlighting the booming demand for video podcasts, yet cautioning that many agencies are new to the podcasting world.

Companies mentioned in this episode:

  • YouTube
  • Spotify

Read Podmaster Neal Veglio's blogcast article, here.

https://podknows.co.uk/why-every-uk-marketing-agency-is-suddenly-a-video-podcasting-studio/



This podcast uses the following third-party services for analysis:

Podder - https://www.podderapp.com/privacy-policy
Transcript
Amelia Knight:

Hi, I'm Amelia Knight and it's time for some Podmaster insights.

Amelia Knight:

Why is every UK marketing agency suddenly branding itself as a video podcasting studio?

Amelia Knight:

That's a question which our founder Neil Velio asks are the latest Blogcast article podmaster?

Amelia Knight:

Let me give you a quick tldr, though the answer is simple.

Amelia Knight:

Demand video podcasts, or vodcasts as barely anyone's calling them these days, are booming.

Amelia Knight:

With platforms like YouTube and Spotify driving the trend, brands see them as an all in one content powerhouse, podcasts, social clips, and YouTube gold all rolled into one.

Amelia Knight:

But they're missing the audio part.

Amelia Knight:

Marketing agencies have been pitching themselves as the solution for brands to get in the game, offering shiny studios with multicam setups and pro video editors.

Amelia Knight:

But many are new to the world of podcasting.

Amelia Knight:

They're learning as they go, focusing on visuals while often neglecting what makes a podcast great the content.

Amelia Knight:

And for podcasters, this matters.

Amelia Knight:

Video is growing fast and the competition is shifting.

Amelia Knight:

Agencies bring resources, but what they lack is your secret weapon, authenticity.

Amelia Knight:

Podcasting is about connection and storytelling, not just looking good on camera.

Amelia Knight:

If you're going to play in this space, focus on your strengths.

Amelia Knight:

Quality audio and meaningful content will always win over superficial polish.

Amelia Knight:

So should you jump into video?

Amelia Knight:

Yes, if it makes sense for you, but don't feel pressured to compete on the same flashy terms.

Amelia Knight:

Stay true to what makes your podcast unique.

Amelia Knight:

And if you're a brand, remember, a slick production doesn't guarantee any engagement.

Amelia Knight:

People connect with people, not perfect lighting.

Amelia Knight:

You'll find the link to Neil's full article on the topic of opportunist marketing agencies in this podcast episode's description area.

Amelia Knight:

That's it for today.

Amelia Knight:

I've been Amelia Knight Looking forward to talking to you on the next episode of the Podmaster.

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About the Podcast

The Podmaster: podcasting growth advice and insights for people and brands
Guiding you towards podcasting mastery
I'm 'The Podmaster', here to help you with podcasting growth advice and insights, whether you're a brand or an individual who's looking to grow your podcast and attain 'podmastery'.

My name is Neal Veglio and I've been in the podcasting game since 2001, when I became the first person in the UK to upload audio of my then radio show online, and generate an audience.

This audience followed me throughout my radio career and engaged with my various other podcasts.

But it wasn't always easy.

And when I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency.

I now help other podcasters to achieve their goals through my company Podknows Podcasting.

Each episode, I'll be offering you some insights into what I've done and what I've helped my clients do with our podcasts in the hope we can help YOU increase your podcast's chances of becoming more successful!

And ensuring you can avoid the dreaded 'podfade'!

About your host

Profile picture for Neal Veglio

Neal Veglio

As the UK's longest serving podcaster (having started in 2001 before it was even known as a 'thing') I've seen a lot of changes to the industry. Having launched more than 100 podcasts over the years, I help brands and entrepreneurs to get their marketing messaging out 'in the wild', but in a compelling, not boring way.