Forget social media promotion - make connections: Mark Asquith's thoughts on genuine podcast audience growth
Unveiling the truth behind podcast growth TACTICS
Contains strong language so don't listen if you're a sensitive little soul.
When we’re talking about podcast promotion, most of us have one clear idea in our heads of what that looks like.
It’s grabbing a clip of our show, and then either popping that on social media, natively if it’s a video clip, and with a waveform and image if it’s audio only.
But that’s not going to help you grow your podcast audience.
Leveraging platform audience to build your own audience.
It just won’t.
For one thing, these platforms don’t want you stealing their members away from them, and so any kind of link or landing page share is going to result in your post’s reach being tanked. So how DO you market your podcast on social media?
This is where I’m drafting in Mark Asquith, co-founder of Captivate.
Leveraging Social Media for Podcasting
Let's talk social media - a tool that can help foster these genuine connections when used properly. Threads has barely been out for a week, and already the conversation in our space has been all about how to use it to grow podcast audience.
Mark Asquith compares Instagram Threads to the early days of Twitter. Simplicity and nostalgia - a combination that could certainly appeal to the masses. But Mark is quick to approach the topic cautiously, highlighting the truth that many miss… these platforms are not to be solely used as promotional machines.
'Feed drop'
Despite the plethora of communication channels we have today, podcasters need to have the fundamentals of marketing in their arsenal. After all, wielded right, the power to communicate effectively can work wonders. Solid marketing principles not only helps one assess their content and audience correctly but also guides in making strategic decisions to affect growth positively.
In his most recent episode, Mark Asquith talked about the myth of the 'magic wand effect' many so-called marketing gurus claim to possess.
His words resonated with me so much, I abandoned my plans to create my own podcast episode about this topic, and instead decided to share and amplify his.
So here’s a ‘feed drop’ of his episode of “The Podcast Accelerator” in which he shares more on this topic.
Stuff to check out
Support Mark Asquith by sending him a tip or buying him a beer at markasquith.live
Consider using Captivate, the podcast hosting platform created by Mark Asquith.
Here's where you can get more episodes of Mark's fantastic podcast "The Podcast Accelerator".
The key moments in this episode are:
00:00:00 - Introduction
00:01:12 - Leveraging Social Media for Podcasting
00:02:44 - Introduction to Mark Asquith
00:03:51 - Sharing Mark Asquith's Episode
00:05:09 - The Importance of Marketing in Podcasting
00:13:00 - Understanding the Different Channels on Instagram
00:13:46 - Introduction to Threads
00:14:27 - Misleading Advice on Using Threads
00:17:22 - No Silver Bullet for Podcast Growth
00:19:37 - Be a Human Being on Social Media
Mentioned in this episode:
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