Episode 21

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Published on:

6th Sep 2024

Do you really need a video podcast in 2024?

Do you really need video to make your podcast a hit?

I'm Neal Veglio, your Podmaster, and listen, I get it – there's a narrative floating around that you can't succeed without a video component for your podcast.

Just the other day, I came across a bloke from Riverside banging on about how video is a must because YouTube is now the "top podcast app."

If you're under the impression that without video your podcast is doomed, you need to listen to this episode.

Timestamped summary

00:00 Video - necessary for podcast success?

03:54 Focus on audience engagement, not specific platforms.

06:59 Prioritise YouTube if your audience prefers visuals.

09:24 Prioritise engaging, valuable, and consistent content creation.

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Show artwork for The Podmaster: podcasting growth advice and insights for people and brands

About the Podcast

The Podmaster: podcasting growth advice and insights for people and brands
Guiding you towards podcasting mastery
I'm 'The Podmaster', here to help you with podcasting growth advice and insights, whether you're a brand or an individual who's looking to grow your podcast and attain 'podmastery'.

My name is Neal Veglio and I've been in the podcasting game since 2001, when I became the first person in the UK to upload audio of my then radio show online, and generate an audience.

This audience followed me throughout my radio career and engaged with my various other podcasts.

But it wasn't always easy.

And when I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency.

I now help other podcasters to achieve their goals through my company Podknows Podcasting.

Each episode, I'll be offering you some insights into what I've done and what I've helped my clients do with our podcasts in the hope we can help YOU increase your podcast's chances of becoming more successful!

And ensuring you can avoid the dreaded 'podfade'!

About your host

Profile picture for Neal Veglio

Neal Veglio

As the UK's longest serving podcaster (having started in 2001 before it was even known as a 'thing') I've seen a lot of changes to the industry. Having launched more than 100 podcasts over the years, I help brands and entrepreneurs to get their marketing messaging out 'in the wild', but in a compelling, not boring way.